Course Development System

Courses

71231-Marketing C34534-measurement CHON234255-measurement34 Con6506-measurement-2 DE4103-Technical-literacy DE4103-Technical-writing DMD4001-Visual-Media-Design FSC521-The-Financial-Services-Industry MC3001-Foundations-of-Mathematics-for-Engineering

71231-Marketing - Alignment-table

# Course Alignment Table

| Learning Outcome | Skills and Knowledge | Evidence |
|------------------|-----------------------|---------|
| LO1 | - Understanding of target market analysis - Knowledge of marketing research methods - Ability to develop marketing strategies | - Present a detailed target market analysis report - Create a comprehensive marketing plan with strategies based on research findings |
| LO2 | - Proficiency in digital marketing tools and platforms - Knowledge of social media marketing techniques - Ability to analyze marketing campaign performance metrics | - Develop and implement a digital marketing campaign - Analyze and report on the effectiveness of the campaign using relevant metrics |
| LO3 | - Understanding of branding principles - Knowledge of consumer behavior theories - Ability to create a brand identity and positioning strategy | - Design a brand identity for a new product or service - Present a branding strategy that aligns with consumer behavior theories |

Courses

71231-Marketing - Alignment-table

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